The real story behind Dunkin' Donuts' mysterious 'Black Card' of the donut Illuminati
Flickr/Mike Mozart
You may have heard of McDonald's Gold Card, but have you ever seen Dunkin' Donut's Black Card?
The coffee-and-donut chain has an exclusive club, made up its most loyal fans, who pay for Dunkin' with a glamorous black card. According to the company, the Black Card has been around for several years. However, for most people, the question remains: how do you get a Black Card of your own?
Black Card-carrying Dunkin' customers include donut-loving celebrities, such as actor BJ Novak, who received the card for his birthday in 2015.
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You don't have to be a celebrity to get a Dunkin' Black Card. Dunkin' super-fans have been awarded the card for everything from becoming the one millionth member in Dunkin's loyalty program to simply being a frequent visitor at the chain.
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"The Dunkin' Donuts Black Card has been around for several years, gifted on occasion to select fans in appreciation for their loyalty and passion for the brand," Lindsay Cronin, a public relations senior manager at Dunkin' Brands, told Business Insider. However, Cronin would not name any Dunkin' lovers who earned the Black Card badge of honor.
A number of Dunkin' lovers have taken to social media to express interest in receiving a Black Card themselves.
https://twitter.com/mims/statuses/760160237307461632
Hi @DDNEFla Do you know how one can obtain the Dunkin Donuts Black Card (VIP)? I have coffee goals!
https://twitter.com/mims/statuses/747968865490051072
Dunkin for dinner. Where's my dd black card at damnit??
https://twitter.com/mims/statuses/713370438013960192
I need a Dunkin Donut's Black Card. I've spent so much money at #DunkinDonuts D:
Unfortunately for these Dunkin' loyalists, there doesn't seem to be a proven path to join the exclusive club of Dunkin' Donuts Black Card holders. On the other hand, the Black Card may not be as enviable as many customers believe.
"The Dunkin’ Donuts 'Black Card' is not any kind of formal program, but rather a personalized, rechargeable gift card that Dunkin’ Donuts occasionally sends to guests as a token of appreciation," says Cronin.
That's right — even if you have the Dunkin' Black Card, you still have to refill the card to pay for your coffee.
Seems like you'd be better served sticking to your normal DD Card, or just downloading the chain's app, and hoping that someday Dunkin' Donuts will finally notice your dedication.
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