This Is Why Letters Are Disappearing From Signs Around The World
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21 countries have joined the #MissingType campaign calling for new blood donors.
NHS Blood and Transplant has launched its #MissingType campaign for the second time – and this year it's gone global.
A lifeguard at Bondi Beach, Australia.
NHS Blood And Transplant / PA
The letters A, B, and O are being dropped from iconic signs and landmarks around the world to raise awareness of the need for donations of these blood types.
Table Mountain, South Africa.
NHS Blood And Transplant / PA
Blood donor organisations want to highlight an almost 30% international drop in people becoming donors compared to a decade ago.
RAF / NHS Blood and Transplant
In England, the focus is on encouraging more young people and more black and Asian people to give blood.
NHS Blood And Transplant / PA