(VIDEO) Keeping Programmatic Operations at Agencies, back in Vogue: SMG's Bertozzi

In a world of abundant ad-tech superpowers, many newly-empowered advertisers have begun to wonder if they couldn't take on some of the traditional functions they previously outsourced to agencies.

But the tide may be turning, as some of those agencies decide it's safer to stick than to twist, says one senior agency exec.