Brave, A New Browser From Mozilla's Brendan Eich, Promises End To 'Malvertising'
A new browser from Mozilla co-founder Brendan Eich promises to revolutionize the internet ad industry with a brand new approach. Brave, announced on Wednesday, removes web ads and replaces them with its own ads.
It may seem counter-intuitive, but Brave was developed with the goal to clean up the web. While many ads on the internet could be considered "malvertising," loading up unwanted tracking software and slowing computers, Brave promises to only show clean, fast loading ads that respect users' privacy.