A flood of (bad) advertising is coming for your Snapchat—and that might be ok
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Two minutes. That's all the time it takes to make a Snapchat ad with the company's new tool released this week.
It used to take months, and for good reason. One of the beauties of advertising on Snapchat, since its debut in early 2015, has been a high bar for quality because the format—mobile, vertical, 10 seconds—was so new and the ad itself was so expensive.
Now, the floodgates are opening. It's a blessing for advertisers, but it could be a curse for users—and Snapchat.
Cue a flood of ads that maybe don't look that impressive, a may not even have been designed for Snap.
This one was meant for Instagram..pic.twitter.com/miLlJwcCHw
— NIKHIL VIMAL (@nikvimal) July 17, 2017 Read more...