The fire disaster in Crans-Montana has attracted a great deal of international attention but has so far had little impact on Swiss tourism. According to several tourism organisations, bookings, frequencies and sales have remained stable. +Get the most important news from Switzerland in your inbox "The event has received a lot of international attention," says a spokesperson for Valais Promotion in response to an enquiry from the news agency AWP. However, there were no noticeable changes in bookings for Valais as a whole. In Crans-Montana itself, there have been individual cancellations, especially for corporate events, but "in several cases, bookings have not been cancelled but postponed". The perception abroad is different. While in neighbouring European countries the resort was usually mentioned specifically, in long-distance markets the term "Swiss ski resort" is often only used in general terms. Observers see this as a potential risk for the country's image, but there have been ...
