Half of Swiss local authorities communicate via social media

Authorities in Switzerland are increasingly communicating via social networks: almost half of local authorities use at least one channel. This represents an increase of 13% on the previous year. Tiktok and Youtube are included for the first time. + Get the most important news from Switzerland in your inbox According to a study published on Tuesday by communications agency Gromann Partner, almost 50% of Swiss municipalities have at least one social media channel. The 2026 survey covered 2,121 towns and municipalities across the country. Last year, the rate was 36.4%, and the year before that, in 2024, it was no more than 30%. The communications agency concludes that the trend is rising: social networks are no longer the exception, but are increasingly becoming the norm. Facebook remains the most widespread network among the authorities. According to the survey, almost a third of local authorities have a profile on this platform. Instagram and the professional platform Linkedin come ...