Swiss media study identifies growing pressure from AI

Media companies are losing consumer share and revenues in the face of new digital platforms and artificial intelligence (AI), according to a Swiss study. +Get the most important news from Switzerland in your inbox The "Media Use 2035" study by the Research Centre for the Public Sphere and Society (fög) at the University of Zurich found that news consumers are increasingly drawn to AI chatbots and other platforms. + Swiss lawmakers consider AI data 'theft' defences The study, which was sponsored by the Swiss Media Publishers Association (VSM), assumes that demand for journalistic news will fall in the long term as consumer habits continue to fragment. The authors conclude that the 'zero-click' effect (news consumers declining to click through AI summaries to the original article by journalists) is likely to increase further by 2035. + The global race to apply copyright protection in the face of AI threat In the view of the fög, purely market-based financing of journalism is not ...