Pierre Baqué, CEO of Swiss start-up Neural Concept, says his technology can halve the time needed to design and bring a new car model to market. Founded in 2018, Neural Concept specialises in artificial intelligence (AI) applications, which it sells mainly to the automotive industry. Today the start-up has 80 employees in the Swiss city of Lausanne, New York and Munich. It has around 60 client companies and has made a name for itself in Formula One. Swissinfo met founder and CEO Pierre Baqué of Neural Concept at the company’s offices in the innovation park of the Swiss Federal Institute of Technology Lausanne (EPFL). Swissinfo.ch: How would you explain simply what Neural Concept does? Pierre Baqué: Our AI applications act as assistants or co-pilots for engineers. This enables them to develop products more quickly, perform more iterations in a set time and gain from automated suggestions. In the car industry, for instance, our technology can cut by half the time needed to design and ...