Serial entrepreneur Gary Vaynerchuk made a career out of speaking at events — now he wants to shake up the industry and turn it into a new business

• Gary Vaynerchuk is launching VaynerSpeakers, a speakers bureau that will help line up guests and program events for companies.
• Vaynerchuk has poached Zach Nadler from Creative Artists Agency to head up the company.
• VaynerSpeakers will live under VaynerX, which also includes properties like VaynerMedia and Gallery Media Group.

Gary Vaynerchuk has made a name for himself by speaking at hundreds of keynote talks, conferences, and events that bring in crowds of #Vaynernation fans fascinated with his hustle-and-grind work philosophy.

Now he's making a new business out of it.

Vaynerchuk is launching VaynerSpeakers, which is a standalone company under VaynerX (which also houses companies like ad agency VaynerMedia, Gallery Media Group, and ad-tech firm Tracer). The company will operate as a speakers bureau and help find people to speak at conferences and private events.

The group will be headed up by Zach Nadler, who most recently spent nine years as an agent at Creative Artists Agency and worked with Vaynerchuk on public speaking events. The idea is to create a "modern day model" for speaker bureaus by finding fresh speakers for events — including execs outside of VaynerX.

"We're not necessarily looking to reinvent the wheel — we're just trying to create a better experience for all sides," Nadler said. "We're going to be targeting clients and speakers that appeal to a general audience, folks who have a really solid message and can help individuals grow their brand, whether it's their personal brand or their professional brand."

VaynerSpeakers wants to find the next hit entrepreneur 

According to Nadler, VaynerSpeakers specifically wants to help entrepreneurs and motivational speakers who "have the ability to grow their own businesses and their own careers."

"The days of a motivational speaker giving the same speech at every single event they do is behind us," he said. "One thing I've loved about Gary is that he never gives the same speech twice. We're looking for people who are speakers because they have a message to share, but it's not a singular message or presentation."

VaynerSpeakers already has two events lined up for next month: Vaynerchuk will speak at the Sharjah Entrepreneurship Festival in Sharjah, United Arab Emirates, and at a private event that the company declined to name.

Nadler acknowledged that events can be a tough business to get into because it requires labor-intensive processes and quick turnarounds.

"Prior to being at CAA, I worked in events [and] I know how difficult it can be," he said. "We want to make sure that we're not one of the many headaches that exist when you build an event."

Join the conversation about this story »

NOW WATCH: Never eat the 'clean' part of moldy bread