Victorinox and the Swiss army reach a deal on use ‘Swiss military’ in the US

Victorinox has agreed to let the Federal Office for Defence Procurement (Armasuisse) register the name ‘Swiss military’ in the US in return for an exclusive licence to market perfumes using the same name.  Under the agreement reached on Thursday, Victorinox will continue to market products under the “Swiss army” name as it has done for several years now. The brand known for its red Swiss army knives had crossed swords with the Federal Office for Defence Procurement (Armasuisse) over the registration of the trade name "Swiss Military" in the United States. At a hearing at the Commercial Court of the Canton of Bern on Thursday, Armasuisse asked Victorinox to renounce its ‘Swiss Military’ trademark in the US that had been registered several years ago. Armasuisse also demanded compensation of CHF1 million ($1 million) but assured the court that it did not seek to damage the brand that it considered a “valued and long-standing partner".  Victorinox has been a government supplier ...