Flipkart calls Re 1 milk offer a limited promotion after Bamul moves CCI

The Walmart-backed ecommerce platform clarified that it runs promotional offers periodically on select products on its marketplace and remains committed to working with farmers, cooperatives and sellers across India to expand market access and support their growth. Bamul president DK Suresh, the younger brother of Karnataka’s deputy chief minister DK Shivakumar, alleged that Flipkart was selling milk at Re 1 per litre through investor-funded discount campaigns, a practice that undermined the dignity of farmers and the cooperative movement built over decades.