Poland remains key market as Paphos boosts tourism drive

Paphos is promoting itself in Poland this week as it looks to draw more visitors from one of Cyprus’ fastest-rising tourism markets and deepen its appeal as a year-round destination.

Specifically, the Paphos regional tourism board (Etap) is taking part in a series of professional workshops and presentations in Katowice and Warsaw from March 10 to 12, as part of its 2026 action plan.

According to an announcement, the initiative is being carried out in cooperation with the deputy ministry of tourism and is aimed at strengthening ties with tour operators and other commercial partners, while further promoting Paphos in the Polish market.

Poland is now seen as a high-priority market for both Cyprus and Paphos, with visitor numbers rising sharply in recent years, helped in large part by stronger air links and, in particular, Ryanair flights to Paphos airport.

Arrivals from Poland to Cyprus exceeded 373,000 in 2025, up 10 per cent from around 337,000 in 2024, the announcement said.

The board said that around 49 per cent of Polish visitors to Cyprus are estimated to stay in Paphos, while the 2026 summer schedule is expected to include 23 flights a week to Paphos airport from seven airports in Poland, mainly through Ryanair.

The campaign is part of wider joint efforts by local tourism bodies, the deputy ministry of tourism, Hermes Airports and other partners to boost traffic to the district throughout the year.