Apple set to launch ‘at least five new products’ by March 4

Apple has invited the press to what it calls an “experience” on March 4, in the middle of next week. But based on the unusual terminology and timing, analysts believe Apple won’t save everything for that date and will rather launch new products throughout the week.

And now a new report has revealed more details of what we can expect next week. In the latest edition of his Power On newsletter, Bloomberg’s Marc Gurman claims Apple will launch at least five new products, and that these “could span hardware, software, and chips.” Gurman believes any or all of the following products could arrive before Apple’s “experience” kicks off at 9am ET next Wednesday:

• Low-cost MacBook
• iPhone 17e
• M5 MacBook Air
• M5 Pro/Max MacBook Pro
• Entry-level iPad
• iPad Air
• Mac Studio
• Apple Studio Display

Of these five-plus announcements for the week of March 2, Gurman is most confident that we’re going to get a low-cost MacBook and the iPhone 17e, although he says the latter might even make it out the door before then. Its predecessor was released in mid-February 2025, and one source who contacted Macworld at the start of this month believed the 17e would arrive exactly a year after the 16e on February 19, which we now know was a mistake.)

The budget MacBook, Gurman says, “is the only thing in Apple’s imminent pipeline that actually looks new,” referring to the bold colors in both the laptop and the invitation artwork. Indeed the hands-on event on March 4 wouldn’t be happening without this product, he argues, cattily observing that “it’s not worth flying in so-called influencers to try out a product if the only difference is a faster chip.”

So hardware and chips, check. It’s not clear what Gurman’s “software” prediction refers to, but presumably it’s a round of 26.3.1 updates to support all the new products.

Beyond the iPhone 17e and the low-cost MacBook, Gurman identifies four further products or product groups that are coming in spring 2026. There are two iPads on the way (the latest version of the standard iPad with an A18 or A19 processor, and the M4 iPad Air), and new models of the MacBook Air and MacBook Pro. The timing fits historically for the MacBook Air, the MacBook Pro “is overdue by months,” and Gurman’s supply-chain sources indicate that the iPads are ready to go too, so there’s a good chance that some or all of these products will be revealed next week.

And it doesn’t end there. The Mac Studio is in line for a refresh in the first half of 2026, as is the Apple Studio Display. The new display, Gurman says, is ready to ship, while the new desktop isn’t far behind.

So next week could be full of excitement, even if we don’t get an actual Apple event.