Kashmiril Founder Kaunain Kaisar Wani Tackles Adulteration in Kashmiri Products With Direct-to-Consumer Model

Anantnag (Jammu and Kashmir) [India], February 16: At a time when studies estimate that 70 to 80 percent of saffron sold globally is adulterated -- mixed with dyed corn silk, coconut fibers, or synthetic coloring -- a young Kashmiri entrepreneur is building what may be India's most transparent supply chain for authentic Kashmiri products. Kaunain Kaisar Wani, Founder and CEO of Kashmiril, is leveraging direct farmer relationships, ISO-standard lab testing, and a content-first digital strategy to reconnect consumers with the real produce of Kashmir.