Japan’s Streaming Market Hits $7.2 Billion as Netflix, Prime Video and U-Next Dominate, Report Finds

Japan’s premium video-on-demand sector achieved $7.2 billion in total revenue during 2025, marking a 15% year-over-year increase, according to a new report from Media Partners Asia. The growth reflects platforms’ increasing reliance on diversified revenue models, including ad-supported subscription options, alongside greater investment in domestic programming and live sports rights. Three services control half the […]