Valve rewrite Steam's GenAI disclosure rules to more explicitly allow AI-powered "efficiency" tools
Valve have reportedly rewritten Steam’s AI disclosure form, essentially a declaration of a game’s generative AI usage that developers and publishers must complete to sell on the platform. The new form, shared by consultant Simon Carless, now specifies that while the presence of in-game GenAI content must still be divulged, including on the game’s store page, the usage of AI-based production tools for "efficiency gains" does not require disclosure.
"We are aware that many modern game development environments have AI powered tools built into them," the update form reads. "Efficiency gains through the use of these tools is not focus of this section. Instead, it is concerned with the use of AI in creating content that ships with your game, and is consumed by players."