TikTok wants to be LinkedIn for Gen Z, launches TikTok Resumes for video job applications
TikTok launched the pilot program "TikTok Resumes" on Wednesday, following the rise of career and job-related creative content on the app.
TikTok Newsroom
- TikTok launched "TikTok Resumes" on Wednesday, allowing users to apply to jobs with short videos.
- The new feature hopes to connect Gen Z to job openings amid a national labor shortage.
- Chipotle, Target, WWE, Alo Yoga, and Shopify are among the first companies partnering with the program.
- See more stories on Insider's business page.
TikTok launched the pilot program "TikTok Resumes" on Wednesday, hoping to connect Gen Z to job openings at major companies like Chipotle, Shopify, Target, and Alo Yoga.
The program is only accepting video resumes for a limited time, with applications open through July 31.
As of this year, there are more Gen Z users on TikTok than on Instagram- over half of the app's user base is younger than 24 years old. Comparatively, only 19.3% of Linkedin users belong to Gen Z.
TikTok users have already been using the platform as a tool for sharing career advice as well as providing tips for job openings, interview etiquette, and resume-building advice, Insider's Aleeya Mayo reported.
"CareerTok is already a thriving subculture on the platform," Nick Tran, Global Head of Marketing at TikTok, said. "We can't wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery."
"Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok," the company said.
Participating employers include Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers and more.
The program launch comes amid a nationwide labor shortage that has left companies across industries struggling to hire enough workers.
You can access the TikTok Resumes program in the app through #TikTokResumes or at www.tiktokresumes.com.