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2020

Venus Et Fleur co-founder Seema Bansal describes her style as comfortable and chic. Here's what she wore every day for a week.

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  • Seema Bansal, the co-founder of Venus Et Fleur, walked Insider through a week in her wardrobe. 
  • Bansal started the company, which sells real flower bouquets that last for a year, with her husband, Sunny Chadha, in 2015. 
  • Since she's been working from home and going to Venus Et Fleur's Los Angeles office a few days a week, Bansal has been balancing getting dressed up and staying comfortable. 
  • Visit Insider's homepage for more stories.

Seema Bansal disrupted the floral industry when she and her husband, Sunny Chadha, started Venus Et Fleur in 2015. 

The 29-year-old entrepreneur's company is a celebrity favorite and most known for the fact that its real flowers last a year. The couple started the company because they wanted to "elevate the floral industry by creating gifts and arrangements evocative of luxury, magic, and beauty," according to the brand's website.

Speaking to Insider, Bansal described her style as comfortable and chic. Bansal said she's a big fan of buying clothes she knows she will constantly wear instead of shopping for strictly on-trend pieces. 

"I love my feminine style, and I like to look put-together, but I absolutely need to feel comfortable," she said. 

As part of Insider's fashion series, A Week In My Wardrobe, we asked Bansal to give us a look at her outfits for seven days. Here's what she wore during a week in June.

Editor's note: Prices and links to clothing have been provided where available at the time of writing.

FOLLOW US: Insider is on Facebook

On Monday, Bansal wore a pink slip dress with a sweater over the top to head into Venus Et Fleur's LA office.

Bansal splits her time between New York City and Los Angeles, as her company has offices on both coasts. Typically, she likes to visit the office at least two days a week. 

For a day in LA, Bansal wore a $118 Wilfred pink slip dress with a $198 Wilfred cashmere sweater. Both items were from Aritzia. She added $950 Chanel sneakers, a black Jacquemus handbag, and gold jewelry. The products in the colors she wore were sold out at the time of writing.

"I love wearing a chunky sweater with a slip dress and sneakers because it's elevated but still comfortable and keeps me cozy in the office," she said. 



On Tuesday, Bansal wore a matching blue set to go for socially-distanced drinks with her husband and friends.

For her night out, Bansal wore a $128 Aritzia corset camisole with a matching pair of cargo pants for $198. She added a $275 Babaton blazer, also from Aritzia.

"I love this set because it's nostalgic and reminds me of the '90s," Bansal said. "I was excited to finally get to dress up a bit and have drinks and dinner outside as things are finally opening back up in LA." 

Bansal said that she's a fan of wearing Aritzia because it's a store she's been shopping at since she was a teenager. 

"Everything is really simple and classic," she said.



On Wednesday, Bansal sported a pop of color for a drive through Malibu with her husband.

After being stuck at home for months, Bansal and her husband decided to head for a drive and enjoy some sushi and tacos along the way.

For the occasion, she wore a $25 Aritzia T-shirt, Prada shorts that were sold out at the time of writing, a $95 fedora, and blue Chanel sandals. 

Bansal said that she likes to invest in accessories, like the Chanel sandals she wore on this day, compared with her everyday clothing. 

"I would say I splurge more on accessories and less on my actual day-to-day clothing," she said. "Throw on a cute bag or a cute pair of shoes, and your outfit is completely different from what it would have been."



On Thursday, Bansal dressed up with jeans and a halter top for a day of remote meetings.

Since Bansal had virtual meetings on her schedule, she dressed up a bit in a $280 Jacquemus halter top, $39.90 Zara jeans, and $1,295 gray satin Manolo Blahnik mules.  

Bansal said that she can't live without her accessories, such as the green Hermès Mini Kelly bag she wore this day.

"My handbags are my children," she said. 



On Friday, Bansal turned to what she calls her "most cherished" work-from-home outfit: a matching brown loungewear set.

Bansal said that she often wears this outfit from Aritzia, which includes a $70 Tna hoodie and matching $60 Tna joggers.

"It's the most comfortable thing, and I hope they make it in more colors because I would buy every single one," she said. 



On Saturday, Bansal wore a colorful workout outfit.

On Saturday, Bansal followed a virtual exercise class from Melissa Wood Health while wearing an $88 Alo pullover sweatshirt, as well as leggings and a sports bra from Morgan Stewart that were sold out at the time of writing.

"I like to wear workout clothes first thing in the morning because it motivates me to work out in the afternoon or evenings," Bansal said. 



On Sunday, Bansal ran errands in a SKIMS bodysuit and oversized jacket.

Bansal had a full day on the go that included stopping by the office, having a lunch meeting, and visiting a Venus Et Fleur's new store.

She wore a $68 SKIMS mid-thigh sculpting bodysuit, a $198 jacket from Aritzia that was on sale for $59.99 at the time of writing, and the same $95 fedora she wore on Wednesday.

She finished the outfit with a pair of Hermès sandals that were sold out at the time of writing.

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