LYFT MARKETING CHIEF: We see ourselves as the 'inevitable' No.1
Lyft
- Melissa Waters has overseen Lyft's tremendous growth this year as its marketing chief.
- The ride-sharing company gained significant market share, went international, hit 500 million rides and launched a major marketing effort in 2017.
- Waters says that Lyft plans to jump past Uber and become No. 1 in the market.
2017 was a breakout year for Lyft.
As its biggest competitor and market leader Uber floundered due to a series of mostly self-inflicted crises... Читать дальше...
