Why Les Moonves’ Legacy With CBS’ TV Ratings Will Be So Hard to Top
When Leslie Moonves arrived at CBS in July 1995, the so-called Tiffany Network was in last place among total viewers. By the 1996-97 season — the first one Moonves would have had a hand in developing from a pilot perspective — CBS and its new president of entertainment had leapfrogged ABC and settled into third.
With some success under his belt, Moonves was understandably promoted to Viacom Inc. co-president and co-COO in 2004. And when CBS split with Viacom in December 2005, the one he went to fared far better.
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