Why Netflix Doesn’t Care If Everyone Knows About Its New Movie “Bright”
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Netflix’s $90-million fantasy cop drama starring Will Smith has all the trappings of a major studio film–except for its marketing strategy.
Netflix is dropping its biggest film to date: Bright, a $90 million, special-effects extravaganza directed by David Ayer (Suicide Squad) and starring Will Smith as an L.A. cop whose buddy-partner is a blue-skinned orc (Joel Edgerton). The unlikely duo fight crime in a quasi-mystical city populated by winged faeries, urban gangsters, and mafioso-style elves in search of magic wands. Despite abysmal reviews, the film has garnered huge buzz ever since it was acquired by Netflix in a bidding war earlier this year, as it signals the company’s entrée into major-studio-level moviemaking.