Secrets Of A Professional Present Purchaser

One of best parts of the holiday season is buying presents. But what if that was your year-round career? We spoke to Ashley Wong, founder of corporate gifting company Gemnote, to hear what it’s really like — and get her intel on how to give a gift that’ll be remembered on a budget.

I started my career in fashion PR, but I was inspired to launch my own business when I found myself transfixed by the gorgeously wrapped gifts that kept streaming into our offices during the holiday season. They were such a pleasure to look at and so different than anything I’d seen before — and certainly a giant leap from the client gifts my dad used to get, which were usually just a fruit basket with a few overripe pears.