The White House is 'monitoring the situation' as Reddit pushes GameStop stock even higher

One of the more unexpected developments of the week, month, and year is the sudden comeback of GameStop. And I do mean sudden: After a gentle rise through the second half of 2020 driven by a new Microsoft partnership and promising financial results over the holiday season, the company's share price exploded from well under $20 at the start of January to, as of 1:30 pm on January 27, $325.

That jump has been fueled largely by communities of speculators like the WallStreetBets subreddit ,  which took issue with a cautionary tweet on January 19 from Citron Research warning that the share price would go back to $20 "fast," and that people buying in at higher prices "are the suckers at this poker game." Citron, a GameStop short seller, had good reason to want to see the price go down: The higher it rises, the more the firm stands to lose.

Reddit's furor was also directed at Melvin Capital Management, one of the biggest institutional shorters of the GameStop stock, as seen in this “Battle of GameStop” video meme posted in December:

THE BATTLE OF GAMESTOP - WSB VS MELVIN CAPITAL (sound on) from r/wallstreetbets

Simplistically, short selling works like this:

$GME Short squeeze explained nicely:Snake - Melvin Capital & CitronApes - Retail Investors Credit @ the group pic.twitter.com/0vyyg9lsnJJanuary 26, 2021

Reddit wasn't the sole driving factor behind GameStop’s climb, but it "definitely helped push it higher," industry analyst and consultant Michael Futter told us earlier this week.

"Think of it like amplifying any other kind of trolling. They are creating signal above the noise," he said. "The Reddit stuff is material, because it led to GameStop being the most traded stock on the market on Friday. Without r/WallStreetBets, that doesn't happen."

At that time, on January 25, GameStop's share price had hit a peak of $144, and then slid back down to a little under $80—a big drop, but still a remarkable price given the stock's history over the last year. But the ride wasn't over: The following day, the stock continued to climb, reaching a new high of $148, and then blew past $230 in after-hours trading, helped by none other than Elon Musk.

Gamestonk!! https://t.co/RZtkDzAewJJanuary 26, 2021

On January 27, it opened at a ridiculous $350, and despite some bouncing around remained within shouting distance of that figure by mid-afternoon. All of which leads to one very obvious question: What happens next?

It's hard to overstate the impact that GameStop's sudden ascendancy has had, and continues to have, on the stock market. Hedge fund Melvin Capital Management required an investment of nearly $3 billion from two other funds to stabilize the company in the wake of GameStop's initial rise, although CEO Gabe Plotkin told CNBC that reports the company was on the verge of bankruptcy are false. Melvin says it closed out its position Tuesday afternoon after suffering a "huge loss" on it, according to CNBC.

BREAKING: Melvin Capital closes out of its GameStop position, a stock which it had a short position on. $GME @andrewrsorkin reports. https://t.co/N69FXufOJD pic.twitter.com/TZg0c8q1O1January 27, 2021

Today international brokerage TD Ameritrade took steps to protect itself and customers from the chaos, imposing "several restrictions on some transactions" involving GameStop and other securities currently targeted by Reddit, such as movie theater chain AMC. "We made this decision out of an abundance of caution amid unprecedented conditions and other factors," the company said in a statement.

One possible—even likely—outcome of all this furious activity is some sort of regulation to keep it from happening again. But how do you regulate against the actions of hordes of mostly faceless commenters, posters, and social media accounts? NASDAQ CEO Adena Friedman told CNBC that regulators need to consider advances in technology that are used to disseminate information about companies on the market as it tries to determine whether this type of online interaction qualifies as a "pump-and-dump scheme," in which investors artificially inflate the value of a company by spreading misinformation before selling their shares, or if it's a separate technological evolution that calls for some new form of regulation.

"As we look at these new technologies that are available ... it's important for regulators to understand that manipulation is manipulation whether it's happening through a new technology medium or it's happening through traditional mail," says @Nasdaq CEO @adenatfriedman. pic.twitter.com/iSP31KoXvmJanuary 27, 2021

"I do think that as we look at these new technologies that are available to everyone, including investors, I think it's also important for regulators to understand that manipulation is manipulation, whether it's happening through a new technology medium, or it's happening through traditional mail," she said. "I think it's just a matter of making sure that we understand what the behavior is, what's underpinning the behavior, and working appropriately with the regulators to manage the situation, regardless of the technology that they're using."

White House press secretary Jen Psaki also confirmed that the US government is "monitoring the situation."

Press Sec. Psaki on GameStop: Treasury Secretary Janet Yellen is “monitoring the situation." pic.twitter.com/4uWOT0ubn8January 27, 2021

Social Capital CEO Chamath Palihapitiya, who bought into GameStop yesterday, described the WallStreetBets activity in a CNBC interview as "a pushback against the establishment," and credited many of the redditors who use it for doing "as good, and frankly a better job" at diligence and analysis than some hedge fund analysts. He also acknowledged the frustration and anger driving much of what the group does.

"Coming out of 2008, Wall Street took an enormous amount of risk, and they left retail [investors, ie average people] as the bag holder," he said. "A lot of these kids were in grade school and high school when that happened. They lost their homes, their parents lost their jobs, and they've always wondered, 'Why did those folks get bailed out for taking enormous amounts of risk, and nobody showed up to help my family?'"

It is perhaps telling, however, that Palihapitiya said in the same interview that he's already sold out of his GameStop holdings, earning roughly $375,000 in the process—not bad for a day's work. He added that he's going to donate the profits, plus his initial $125,000 investment, to the Barstool Fund for Small Businesses, which will no doubt make for a handsome tax writeoff.

It's less clear—that is, completely unclear—what the broader WallStreetBets endgame is. Many are exhorting others to hold onto their shares no matter what, hoping to keep pushing the price higher; in a thread entitled "I'm not selling this until at least $1000," for instance, redittor zenslapped said that it is "absolutely realistic" that the price could reach that point, if people stay committed.

"There are more shares shorted than are even in existence," they wrote. "As the naked shorters get forced into margin calls, they're going to be forced to buy shares at any price. If everyone holding just said 'fuck you - not selling' then theoretically this could squeeze to insanity land."

"Diamond hands," stock market slang for people prepared to hold their positions regardless of any risk, is also a common battle cry.

Diamond hands budJanuary 27, 2021

Other experts are striking a cautionary tone: "This is the equivalent of cheering on hackers when they are defacing websites of companies or governments you don't like," tweeted Jeremy Owens, San Francisco bureau chief for financial publication MarketWatch. "Please realize that by cheering this on, you are showing support for stock traders convincing unsophisticated investors to buy into struggling companies at objectively unreasonable prices. And it won't end well."

Even among the WallStreetBets crew, there is recognition that the risk of getting caught up in the hype grows commensurately with GameStop's share price. "I just got in at $320, it feels bad. Real bad," redditor Chance-Stage3802 wrote. "Esp cuz my hand was hovering over the BUY button yesterday at $85. I just can’t sit on the sidelines anymore."

Another, named QU4TTRO, echoed the sentiment, replying, "Almost exactly the same... hovering at $83 yesterday and bit bullet today at $316."

Regardless of any potential regulatory changes, the impact of GameStop's meteoric rise may have an impact on how investment firms approach their short selling strategies. According to the CBC, for instance, Citron Research founder Andrew Left said his firm will take "a fresh look at how it bets against companies" after suffering a major loss on GameStop.

Interestingly, despite its losses, Citron also appears opposed to new regulations to protect against this sort of shenanigans:

The WH should have more pressing issues than to investigate stock forums on Reddit. We are a nation based on free speech and capitalism. Citron has fought globally for 20 years for that right and no one trading phenomenon should eliminate it. *Our first political tweet everJanuary 27, 2021

And despite all the very clear risks and potential losses, which will no doubt do real harm to at least some of the people drawn in by the excitement, a festive air persists.

https://t.co/lHSxFZo8ut pic.twitter.com/iiFplAX1l0January 26, 2021

Update: A few hours after this story went live, the Wall Street Bets Discord server was banned—not for potentially fraudulent behavior, but for spreading "hateful and discriminatory content." In response, the subreddit mods posted a message saying that "we're suffering from success and our Discord was the first casualty."

"You know as well as I do that if you gather 250k people in one spot someone is going to say something that makes you look bad. That room was golden and the people that run it are awesome," it says.

"We blocked all bad words with a bot, which should be enough, but apparently if someone can say a bad word with weird unicode UIcelandic characters and someone can screenshot it you don't get to hang out with your friends anymore. Discord did us dirty and I am not impressed with them destroying our community instead of stepping in with the wrench we may have needed to fix things, especially after we got over 1,000 server boosts."

The mods also announced the creation of an official WallStreetBets Twitter account. "@wsbmod is the only Twitter handle whose statements are directly from some part of the team," they said. "We'll do our best not to pretend to speak for you, but to try to speak with the volume our name now seems to command to get shit done for us."