Popeyes revamps its logo and restaurant design as it sets its sights on global expansion
Courtesy of Popeyes
- Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging.
- The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the chain's presence around the world.
- Popeyes has been able to defy the odds and continue making a large profit during the pandemic, setting it apart from other fast-food chains and putting in a solid position to start expanding.
- Visit Business Insider's homepage for more stories.
At a time when many restaurants are being forced to scale down or cut back, Popeyes is launching an ambitious global expansion starting with a brand new look.
On Friday, the fried chicken chain announced in a press release sent to Business Insider that it would roll out a new logo, store design, and food packaging look as part of "The Modern Popeyes Renaissance," a larger plan to expand the chain's presence around the world. Popeyes' global expansion will begin aggressively in China, where it plans to open over 1,500 restaurants in the near future.See the rest of the story at Business Insider
NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
See Also:
- KFC makes a play for Popeyes' crown with a massive new sandwich that looks almost identical to the latter's game-changing chicken sandwich
- Popeyes just launched its first store in China, and photos show how not even a pandemic can keep a horde of fans from their chicken sandwich
- The world's fanciest restaurants are becoming more accessible than ever thanks to the pandemic, but it's a trend that won't last